Name
*
First Name
Last Name
Email
*
How long have you had your practice/firm?
less than 5 years
5-10 years
10-15 years
More than 15 years
What city and state is your primary office located?
Do you have more than one office location?
Yes
No
Do you accept projects more than 100 miles from your primary office?
Yes
No
Not right now, but would in the future
If you have projects more than 100 miles from your primary office, what percentage of your total projects do those make-up?
I don't have projects outside of 100 miles
less than 20%
20% - 40%
More than 40%
How many staff do you currently employ including yourself?
What is your monthly payroll of employed staff, excluding principal and contract employees
less than $5,000
$5,000-$9,999
$10,000-$19,999
more than $20,000
Please select the type of Roles you currently employ
Senior Designer/PM (8+ Years of experiance)
Designer/PM (3-5 years of experiance)
Associate Designer/PM (less than 3 years experience)
Intern (no experience or in school)
Purchaser/Expeditor
Drafter/Technical
Interior Architect
Office Manager
Librarian
Accountant/Bookkeeper
Other
If you selected other, please describe the role
Contract Employees
Please select any of the following that are contract staff not included in the above section
Accounting/Bookkeeping
Purchasing Agent
Drafter
Rendering
Benfits
Please select and of the benefits below that you offer
Medical
Dental
Retirement Plan
Retirement Contribution matching
Paid time-off
Paid family leave
What is your work from home or remote work policy?
We do not allow remote work
We allow pre-scheduled select days of the week
As-needed
Do you have any fully remote employees?
Yes
No
Do you offer Company paid meals?
Yes
No
Do you have a Travel Policy
Yes
No
Not currently, but we want to establish one in the next 6 months
Do you have a payroll provider?
Yes
No
What type of projects does your firm typically take?
Select all that apply
New Construction Residential
Larger/Whole House Renovations
Smaller scale Renovations
Larger/Whole House Decorating
Smaller scale Decorating
Does your firm do any commercial or hospitality work?
Yes, 50%
Yes, 25%
Yes, 10% or less
No
What percentage to you mark-up product?
What percentage of the total client proposal do you require upon ordering?
Approximately, what percentage of good sold are purchased from outside the United States?
Less than 25%
25% - 50%
50% - 75%
More than 75%
Do you mark-up any of the following?
Upholstery Labor
Carpentry Labor
Wallpaper Installation
Carpet/Rug Installation
Soft Goods
Plumbing Fixtures
Countertops
Art Acquisition and installation
Storage
What was your total revenue in 2024?
Less than 2 million
2 million - 4 million
4 million - 6 million
Over 6 million
What was the % change in revenue over the prior year?
Less than 0%
0% - 5%
5%-10%
More than 10%
Do you receive additional revenue from any of the following:
Select all that apply
Branded product
Licensing Deals
Retail Storefront
Affiliate Sales
Brand Deals/Influencer
Hourly consults (i.e. The Expert)
Subscription Content (i.e. Substack or Instagram)
Other
What is your office type?
*
Street level/Storefront
Office Building
Home office
What is the Square Footage of your workspace?
*
less than 500 SF
500-1000 SF
More than 1000 SF
What is your monthly rent?
Less than 1k
1 - 3k
3-6 k
More than 6k
What do you spend on Tax/Accounting Services Annually?
Less than 1k
1 - 3k
More than 3k
If you participate in a Credit Card Rewards program, what is the reward percentage?
I don't participate
1%
2%
More than 2%
What is your annual premium for Works Compensation?
less than $500
$500-$1000
More than $1000
What is your annual premium for Errors and Omissions Insurance?
Less than $1000
$1000 - $2000
More than $2000
I don't have Errors and Omissions Insurance
How many followers do you have on Instagram?
less than 10k
10 - 25k
25k - 50k
more than 50k
Please check all the platforms that you actively post to on Social Media
Instagram
Facebook
Pinterest
Tick toc
Other
What do you spend annually on social media AD's?
less than 1k
1k - 2k
2k - 4k
More than 4k
What do you spend annually on Print Advertising?
less than 10k
10k - 20k
20k - 40k
40k - 60k
More than 60k
Do you use direct email marketing?
Yes
No
Do you have a PR or Marketing firm?
No
Yes
Do you engage a photographer or stylist?
Select any that apply
Professional Photographer
Stylist
Other
Does your business attend any of the following trade shows or conferences?
High point
Round top
Kitchen and Bath show (KBIS)
Showhouse
Other
Please answer the following questions about your experience with the Design Firm Survey
The data complied from the survey will be useful for my business
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I will recommend this survey to other designers
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I would be interested in Blogs or Video Guides from Marketing Experts
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I would be interested in Blogs or Video Guides from Business professionals (Tax Accountants, Attorneys, etc)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I would be interested in a nation wide vendor directory
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I would pay a monthly or annual subscription fee to have access to targeted business content and experts
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree